For the past 23 years as an interior designer, I have been working with clients on interior design and marketing projects. I have worked with both small and large companies on very diverse projects. From designing commercial and residential interiors to branding a webshop and launching a new line of furniture, my background is in interior design, project management, product launch and marketing strategy.
When did you first get involved with design?
I originally studied marketing, but I have always been fascinated by beautiful things, harmonious proportions, natural materials. When I was 30, I decided to go back to school to study interior architecture. The projects I like most now – or where I feel I can add the most value – are those at the juncture of both design and marketing. I feel I approach design projects from a very different angle to most designers. For instance, when designing a shop, I ask a lot of questions about how it will be used. What sort of image the brand wants to create for its customers. I challenge clients when their marketing strategy is not clear. The shop should obviously look good but just as importantly it should work from a functional perspective and build the brand.
Is there any work you’re particularly proud of? And why?
A few years back, I started a webshop, Joy of Little Things. I sourced the products, mainly from Japan, designed the website and webshop. Luckily I had a friend who took the pictures, but everything else from stock management to business planning, packaging design and press relations I did myself. I learned an enormous amount about starting up a small business, not least of all the value of a good business plan! Now I love coaching people who have an idea to help them from product development to launch.
In your view, what were your biggest challenges?
Positioning myself is sometimes a challenge as it can be unclear to clients how a designer can also know about marketing, or how a marketer can be good at interior design. It takes a special type of client who can appreciate that.
What inspires you as an interior designer?
It can be anything I see during my daily wanderings or on trips. Last week I was in Bordeaux for a potential client. They took me to see fishing huts along the river. The colour of the washed out green paint will be perfect for their showroom.